We are Well And Defined, a boutique digital marketing agency based in Dallas–Fort Worth.

nice to meet you!

Founded in 2022, Well+Defined was built to help businesses like yours cut through the noise with marketing that’s clear, intentional, and effective. In a crowded digital world, it’s easy for your message to get lost. That’s why we focus on bringing clarity to your brand and strategy, so the right people understand who you are, what you stand for, and why they should choose you.

We don’t believe in quick fixes or one-off tactics. Instead, we create smart, purposeful marketing that reflects your story and attracts the clients you’re meant to serve. With Well+Defined, you’ll gain a partner who helps you simplify your message, align your strategy, and grow with confidence.

We don’t chase trends. We build clarity.
We don’t do fluff. We create focus.
We don’t just make things look good. We make them mean something.

Whether you’re looking for foundational brand strategy, cohesive content, or ongoing marketing support, we’re here to bring definition to your brand—so you can show up clearly, confidently, and intentionally across every platform.

Our Approach

Meet the Founder

"I’m Avery, the Founder and CEO of Well+Defined. I graduated from the University of Oklahoma with a bachelor’s degree in Marketing and Supply Chain Management. Early in my career, I led a healthcare marketing department and saw how the right strategy and messaging could transform both businesses and the people they serve.

That success inspired me to launch Well+Defined in 2022 with one mission: to help growing brands rise above the noise with marketing that is clear, intentional, and aligned. With expertise in brand identity, website design, content strategy, and social media, I have had the privilege of partnering with law firms, healthcare innovators, fitness studios, leadership consultants, and boutique service businesses to simplify their message and create meaningful growth.

I believe the best marketing is not louder, it is smarter. My goal is to help every client I work with show up clearly, confidently, and authentically."