client partnership
Barbieri Law Firm
Meet the Client
Industry: Professional legal services
Barbieri Law Firm, headquartered at The Star in Frisco, specializes in high-stakes criminal defense. Led by Heather Barbieri, the firm brings unmatched passion and expertise to every case. Known for taking on the most complex matters, their team has tried numerous high-profile, precedent-setting cases across Texas. The Barbieri brand is defined by its proven expertise and elevated, high-end reputation.
Webinar Series
Social Media Management
Website & SEO Content
Brand Strategy & Identity
Scope of Work
Client Objectives
Develop a timeless, high-end visual identity and cohesive brand strategy
Build thought leadership and strengthen local visibility through social media
Drive qualified website traffic through SEO-optimized blog content
Improve client retention with consistent, value-driven email communication
Grow B2B referrals by connecting with firms that need support on complex cases
Email Marketing
Designed and executed email campaigns promoting the Mini Bar Webinar Series and sent monthly newsletters to clients and referral partners. Shared timely, value-driven content through MailChimp to improve engagement and retention.
email marketing & Webinar
Developed a multi-platform social strategy and produced graphics, videos, and captions to grow brand presence. Managed scheduling and publishing to maintain consistent engagement.
Social Media Management
Led custom UX design for the Barbieri website and developed SEO-optimized practice area pages and blogs to increase search visibility and organic leads. Created lead-generation assets such as case studies, downloads, and referral forms.
Website & SEO Content
Conducted a full brand audit, competitor analysis, and messaging development to establish clear positioning and a distinct brand personality. Designed a refined visual identity including logos, color palette, guidelines, and branded collateral.
Brand Strategy & Identity
When an idea comes to life… literally. W+D had the honor of creating a timeless brand identity for Barbieri Law Firm, now showcased as a custom moss-wall logo installation in their headquarters.
Impact Highlights
Strengthened Barbieri’s market position with a cohesive, high-end brand identity that reflects their reputation for excellence in criminal defense.
Increased online visibility and organic website traffic through SEO-optimized blogs and social media content.
Designed and launched the Mini Bar monthly webinar series across Zoom, LinkedIn, and MailChimp, strengthening referral relationships and supporting revenue growth.
Elevated the client experience with cohesive branded assets—folders, handouts, case studies, email signatures, and presentations—that reinforced confidence and professionalism.
