Meet the Client

Industry: Mental Health & Wellness

The Montfort Group is a highly-personalized, holistic therapy practice providing care for individuals, couples, and families across Dallas-Fort Worth. Their highly-trained team of licensed therapists offers expertise across a range of specialties—including trauma, relationships, executive stress, and life transitions. The brand is recognized for being compassionate, excellent, and refined.

Paid Advertising

Email Marketing

Social Media Management

Graphic design

Scope of Work

Client Objectives

Refresh marketing collateral with new brand design 

Establish thought leadership and local engagement through social media

Increase qualified leads through digital marketing strategies

Enhance client retention and communication via email marketing

Planned, launched, and optimized Meta and Google Ads campaigns targeting individuals and couples in the Plano area, improving visibility, generating qualified leads, and supporting overall client growth.

paid advertising

Developed monthly newsletters featuring curated blog content, resources, and service spotlights that nurtured the audience and drove consistent website traffic and inquiries.

email marketing

Created and scheduled strategic content across Instagram, Facebook, LinkedIn, and TikTok, producing therapist-led videos, educational posts, and community-focused content that increased engagement and connection.

Social Media Management

Designed high-converting branded collateral including business cards, flyers, brochures, logos, templates, and downloadable lead magnets that strengthened brand identity and supported list growth and client acquisition.

Graphic Design

Impact Highlights

Enhanced brand recognition and consistency through elevated visual design and high-quality branded collateral.

Increased audience engagement across Instagram, Facebook, LinkedIn, and TikTok through strategic content and therapist-led videos.

Boosted website traffic with strategic, cohesive marketing content across social media, blogs, and email campaigns.

Improved visibility and strengthened lead quality through targeted Meta and Google Ads campaigns supported by consistent email marketing.

"Having worked with your team, I can confidently recommend Well And Defined."

— Cory Montfort, MS, LPC-S, Founder

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